BRAVE CF is transforming the MMA landscape. In 2024, the Bahrain-based global MMA promotion has put a lead over competitors by focusing its operations in Europe and Africa. By focusing on African and Arab talent, BRAVE CF is creating new stars to the global stage. Key aspects like talent scouting, regional events, development programs, and strategic matchmaking creates potential opportunities for regional stars turn them into national icons. Through broadcasting, cross-promotion, storytelling, and mentorship, BRAVE CF ensures these fighters get the recognition they deserve.
This not only diversifies MMA but also positions Bahrain as a hub for world-class sports talent. BRAVE CF is changing the game, one fight at a time. The promotion is dedicated to bringing African and Arab fighters into the spotlight. Besides reinforcing Middle East as a hub for global MMA, the operations also catapult regional athletes into global superstars. Here’s how BRAVE CF is achieving this remarkable feat.
Talent Scouting and Recruitment
BRAVE CF scouts for fighters across Africa and the Arab world. They hold local tryouts and partner with regional promotions. This grassroots approach finds hidden gems and gives them a chance to shine. The strategic partnership with the International Mixed Martial Arts Federation (IMMAF) has opened new possibilities. Multiple IMMAF alumni has found success in BRAVE CF that has signed most IMMAF alumni among global promotions.
BRAVE CF hosts events in African and Arab countries. Locations include Morocco, Jordan, and South Africa. These events boost local interest in MMA and provide fighters with international exposure. Furthermore, the new regions develop into fanbases for emerging talent from BRAVE CF. Arab MMA fighters benefitted the most during the initial years of operations creating a strong fanbase globally.
Highlighting Cultural Stories
BRAVE CF emphasizes the personal and cultural stories of its fighters. They highlight the fighters’ journeys and challenges. This storytelling approach resonates with global audiences, humanizing the fighters and celebrating their heritage. The promotion embraces a narrative-based fight stories to ensure that the fans are invested in the fights. Combining the cultural aspect with the promotions extensive broadcasting deals has often benefitted Arab MMA stars. Currently, the top talent from KHK MMA fight team has signed with every top global MMA promotion worldwide. Fights are shown worldwide, giving African and Arab fighters significant exposure. This media coverage builds their profiles and fanbase. Adding to the cultural aspect, BRAVE CF carefully plans matchups. Fighters are paired to showcase their skills and potential. Successful performances help them climb the ranks and gain recognition.
Building a Global Fanbase
BRAVE CF promotes African and Arab fighters consistently. This builds a global fanbase drawn by their talent and stories. A growing fanbase supports the fighters and enhances BRAVE CF’s appeal. The global fanbase also gives exposure to fighters and grassroot development of MMA. Through the supportive ecosystem, fighters receive ongoing support and mentorship. Experienced fighters and coaches guide them on training, nutrition, media relations, and branding. This support helps them build successful careers. Moreover, collaborating with other regional MMA promotions strengthens the sport and ecosystem globally. Cross-promotional fights allow fighters to compete in new environments. This enhances their skills and broadens their visibility.
About the author
Hari Bhagirath is the former Chief Creative Officer at BRAVE Combat Federation. Currently, he heads Strategic Relations and Financial Communication for a major Fortune 100 organization. He is also the co-founder of Totem Capital, a private wealth management initiative.