A lot of people in the MMA community go on and on about why the UFC’s reigning flyweight champion, Demitrious “Mighty Mouse” Johnson is not marketable. Most people blame it on his small size; but I think there are some more, obvious factors that aren’t being considered. Thus, with the culmination of my frustration towards what I perceive as marketing ignorance (on the UFC and Johnson’s part), I’ve created a list for you knuckleheads to think about, and I ‘d like to think, like most of the shit I say, it’s pretty damn on the money. So, here you go. Thank me later, UFC marketing brass.
- He’s well below average in height and weight. It’s pretty obvious that this is Johnson’s first marketing handicap. The dude is listed at 5’3″ (listed…), and that’s no bueno in the fight game. Let’s face it, fight fans want to see a spectacle. And when they are looking for outliers in the sport, they are looking for gargantuan ogres like Brock Lesnar, not grown (not so grown?) men that are 5’3″. Historically, humanity, and just about every other species, has considered size a respectable, interesting, and admirable advantage (it’s why David beating Goliath was impressive). So evolutionary speaking, Johnson, despite his unquestionable skill, has drawn the short (I need to stop) end of the stick.
- His fucking nickname is Mighty Mouse… Holy shit, this kills me. As if his size wasn’t already beating the shit out of his marketability, along comes some asshole and calls him Mighty Mouse. Whoever gave him that nickname (probably someone who really hates him, I’m leaning towards an abusive step father of something) should be forced to fight him. I really hate to sound insensitive, but when you take into consideration his size, combined with his nickname (a cartoon mouse), it’s hard to respect the guy. But wait, the marketing genius (probably that same asshole step dad) didn’t stop their in his dedicated mission to decimate Might Mouse’s career.
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