The roar of the crowd in a packed Middle Eastern arena, chanting for their local hero stepping into the octagon, is no longer a rare sight. This electrifying scene, unthinkable just a few years ago, is a testament to the transformative impact of the BRAVE Combat Federation (BRAVE CF). Founded in 2016, BRAVE CF has transcended its role as a mere MMA promotion, becoming a catalyst for the sport’s explosive growth in the Middle East and beyond.
From Humble Beginnings to Global Stage: Before BRAVE CF’s arrival, the MMA scene in the Middle East was fragmented, dominated by local shows with limited exposure. Recognizing the region’s immense potential, BRAVE CF, fueled by the vision of His Highness Shaikh Khaled bin Hamad Al Khalifa, emerged as a powerful force. As President Mohammed Shahid reminisces, “We had the enthusiasm, the talent, but lacked a platform to showcase it globally. BRAVE CF filled that void, putting the spotlight on Middle Eastern fighters and bringing international eyes to the region.”
Revolutionizing the Landscape: The impact has been undeniable. BRAVE CF not only provided local fighters with a platform to compete against world-class opponents but also attracted major international events, turning the region into a combat sports hotspot. Shahid elaborates, “The biggest names in boxing and MMA are now drawn to the Middle East. This wouldn’t have been possible without the combined efforts of BRAVE CF, talented fighters, and supportive media platforms.”
Beyond Showcasing Talent: BRAVE CF’s influence extends far beyond hosting events. The organization actively fosters the growth of the sport through robust development programs, establishing governing structures, and creating a thriving MMA ecosystem. “We haven’t just created entertaining events; we’ve built a sustainable infrastructure for the future of MMA in the Middle East,” emphasizes Shahid.
Shaping the Future: BRAVE CF’s ambition doesn’t stop at regional dominance. With confirmed events in Dubai and Bahrain for 2024, the organization continues to empower the MMA scene in Europe, Africa, and Latin America. “The growth we’ve seen is phenomenal, and the future is even brighter,” says Shahid. “The Middle East has become a global hub for combat sports, and we’re proud to be at the forefront of this movement.”
Beyond Legacy, Building an Economy: Celebrating its achievements, BRAVE CF also acknowledges the journey ahead. “We envision creating a thriving sports economy around MMA,” declares Shahid. “Returning to the UAE with our first event in Dubai is a significant step in that direction. We’re excited to showcase the immense talent and passionate fanbase in the region to the global audience.”
A Force to be Reckoned With: BRAVE CF’s story is one of vision, dedication, and unwavering belief in the potential of the Middle East and its athletes. From igniting a regional passion to shaping the sport’s global landscape, BRAVE CF has become a force to be reckoned with. With its commitment to development, inclusivity, and constant innovation, BRAVE CF is poised to write exciting new chapters in the history of MMA, not just in the Middle East, but across the world.
About the author
Hari Bhagirath is the former Chief Creative Officer at BRAVE Combat Federation. Currently, he heads Strategic Relations and Financial Communication for a major Fortune 100 organization. He is also the co-founder of Totem Capital, a private wealth management initiative.