I SEE Entertainment and Events have introduced ADFC, presented under the patronage of H. H. Sheikh Mohamed Bin Sultan Bin Khalifa Al Nahyan. Born in the Emirates ADFC is the largest and most popular Mixed Martial Arts (MMA) promotion in the MENA region.
The promotion launched with an open-weight grand prix in MMA, the first of its kind in the region. Eight International Mixed Martial Artists competed in the championship for the 1 Million Dirham Grand Prize which was to be the reward to the champion, also crowned the 1st ever ADFC Champion and who was to don the 1st ever ADFC Title Belt. The open-weight championship took place over three events, the first of which was on May 14th, 2010, and the last of which saw the crowning of the ADFC Champ and their receipt of the 1,000,000 Dirhams. The 2nd Round was held on the 22nd of October, four champions returning for the semi-finals. 70 Finally, from the original eight champions, only Marcos Oliveira and Shamil Abdurahimov qualified for the final round, Round 3, which took place on March 11th, 2011. All three primary Rounds taking place in Abu Dhabi, the capital of the UAE.