The man behind Desert Force and Arab MMA Federation is back and this time, he’s merging MMA, money, and technology.

Zaid Mirza the driving force who helped bring organized MMA to the Middle East is back in the spotlight with another game-changing move.

The longtime MMA figure, entrepreneur, and Founder of the Arab MMA Federation has announced a new global partnership between MultiBank Group, the world’s largest regulated financial derivatives institution, and former UFC champion Khabib Nurmagomedov.

The collaboration, known as MultiBank Khabib LLC, is being positioned as a multi-billion-dollar joint venture that will blend sports, finance, and digital innovation under one regulated ecosystem — an unprecedented step in how combat sports assets could be monetized and managed.

From Building MMA in the Middle East to Building Global Ecosystems

Mirza isn’t new to big projects. Years before this announcement, he co-founded Desert Force MMA, the first major MMA promotion in the Middle East that gave regional fighters a professional platform and brought mainstream visibility to the sport.

He’s also credited with introducing Brazilian Jiu-Jitsu to Jordan and founding Equal Opportunity – Bully Proof, one of the world’s largest NGO initiative using BJJ and self-defense to empower orphaned and underprivileged children.

Now, Mirza’s vision is expanding far beyond the cage.

The Next Chapter: “MultiBank Khabib LLC”

Headquartered in Dubai, the new venture will roll out a global network of Khabib-branded elite sports centers and fitness hubs, alongside digital platforms that tokenize real athletic assets into regulated, tradable financial instruments.

In simple terms — imagine athletes, fans, and investors all part of a shared financial ecosystem, where performance, reputation, and achievement have measurable, tradeable value.

It’s a concept that could redefine how the sports business operates — and once again, it’s coming out of the Middle East.

Mirza’s Vision: When Sports Become an Economy

“Sports can become a new language for the economy, and the economy can be a platform to empower societies,” Mirza said.

Whether he’s building federations, staging events, or now linking global finance to combat sports, Zaid Mirza doesn’t play small.

Last time he made headlines, he was pioneering MMA in the region.
This time, he might just be pioneering its future.