BRAVE Combat Federation and MX Player, one of India’s leading OTT platforms, have announced a multi-year agreement to distribute content in the subcontinent as the interest in MMA continues to rise across the vibrant economy of India.
The organization, founded under the vision of His Highness Sheikh Khaled bin Hamad Al Khalifa, has organized events in 28 nations in a span of six years. BRAVE Combat Federation is the only global mixed martial arts company to have hosted events in India, more specifically in Mumbai and Hyderabad. BRAVE CF is also home to some of the best Indian fighters in the past.
BRAVE Combat Federation president, Mohammed Shahid, celebrated the deal as a momentous occasion for Indian MMA and shared his hopes of continuing BRAVE Combat Federation’s mission in India: to find the next superstars of the sport and to build a new sports economy for mixed martial arts in the country. Mr. Shahid believes the partnership with MX Player is critical in pursuing these goals.
‘’As the most global and fastest-growing mixed martial arts organization in the world, BRAVE Combat Federation has the vision to bring the world of MMA to India and take India to the world of MMA as well. We want to build a sports economy for martial arts that can have a similar impact that cricket has in Indian sports. Our partnership with MX Player is key to achieving our goals. MX Player is the number one content distribution company in the country. Their reach and storytelling strengths will help us tell some of the best stories in sports today and bring them to the biggest audience in India and together we will change the landscape of mixed martial arts in the country’’.
MX Player Spokesperson said, “After the astounding success of Kumite 1 Warrior Hunt, we have partnered with BRAVE Combat Federation, a global leader in Mixed Martial Arts. MMA, as a sport, has been receiving immense popularity in India and we are excited to be at the forefront of its growth with the series from BRAVE. We’re certain this collaboration will provide our users with top-class MMA content and fuel the sport’s growth and fanbase in India.”
About the author
Hari Bhagirath is the former Chief Creative Officer at BRAVE Combat Federation. Currently, he heads Strategic Relations and Financial Communication for a major Fortune 100 organization. He is also the co-founder of Totem Capital, a private wealth management initiative.
